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From News Desk

The AI-first Cloud communications platform Infobip, which is celebrating its 20th anniversary this year, has announced the acquisition of SocketLabs, a US-based company building infrastructure for high-volume, multi-provider email. The acquisition expands Infobip platform with capabilities that directly address how enterprises and ISVs manage, monitor and optimize email delivery at scale. 

“SocketLabs is a team of highly skilled professionals based in Pennsylvania who have spent years in solving the problems that keep enterprises locked into vendors they’ve outgrown, giving visibility across email providers, showing what actually reaches inboxes, and enabling safe, low-risk migration,” said Silvio Kutić, CEO, Infobip. “Combined with what we already do, this makes us the only provider that can sit across a customer’s entire email operation, not just be a part of it. Their customer base is rooted in North America with a growing presence in Latin America, giving us an immediate position in markets where we’ve been working to grow. We’re adding proven expertise and their own technology to what we already do, which means we can move much faster.” 

This acquisition reflects Infobip’s AI-first company objective, as the company now offers the Email Deliverability Agent for its customers and the integration of SocketLabs’ analytics capabilities will add significant value to this AI-powered solution, further strengthening how businesses optimise email performance through intelligence and automation. 

Tim Moore, CEO, SocketLabs said, “Joining Infobip is the natural next step in a journey we started nearly 20 years ago. Infobip’s global scale, carrier relationships, and AI-first platform will allow us to accelerate innovation and expand our email capabilities to businesses worldwide.