From News Desk  

Eveready Industries India, an Indian battery and flashlight company, has announced its foray into the hearing aid battery category with the launch of its new range of Eveready Ultima Pro Hearing Aid Batteries. The move marks another significant step in the company’s strategy to diversify and strengthen its battery portfolio while addressing the evolving power needs of consumers across specialized and high-growth segments.

Available in the most widely used industry formats – Size 10, 13, 312 and 675 – the new Eveready Ultima Pro Hearing Aid Batteries offer power delivery, performance and longevity. With a claim of having a “50% longer-lasting” life, the batteries are designed for compatibility across hearing aid devices and are colour-coded for easy identification and usage. Wireless approved, the all-new range offers seamless connectivity, promises a clear sound performance and contains no added lead, mercury or cadmium.

Speaking on the launch, Anirban Banerjee, CEO, Eveready Industries India said, “Eveready has powered generations of Indians through reliable and innovative battery solutions. Our entry into the hearing aid battery segment is a natural extension of this journey and reflects our commitment to serving evolving consumer needs through meaningful innovation. Hearing aid batteries are a specialised category where reliability and performance are critical, and we believe consumers deserve a trusted brand they can depend on. This launch further strengthens our portfolio and reinforces Eveready’s vision of becoming the preferred power solutions brand across every relevant consumer need state.”

The new range will be available through E-commerce platforms and quick commerce platforms along with retail stores in key cities across India.