Interaction with Harish A K, Senior General Manager, Epson

From Opinions Desk

How do Epson theatre products align with the theme of Big Cine Expo 2026?

Cinema is changing and audiences today expect more immersive and memorable experiences. This is where projection technology plays an important role. As a premier projector brand, Epson brings decades of expertise in projection and its 3LCD technology to deliver bright, vibrant and engaging visuals. At Big Cine Expo 2026, Epson will showcase how advanced laser projection and 3LCD technology can help cinema operators create a more immersive viewing experience, while offering reliable and consistent performance.

What are the clients’ demands for theatre products in today’s changing cine scenario?

Today, cinema operators are looking for more than just a projector. They want excellent picture quality, high brightness, reliable performance, lower maintenance and better operational efficiency. With audiences expecting more premium viewing experiences, colour performance is also becoming increasingly important. Epson’s 3LCD technology delivers rich, vibrant colours and high colour brightness, helping create an engaging visual experience for audiences. Laser projection is also gaining interest as operators look for long-lasting performance and reduced maintenance requirements.

What is the geographical and channel-tier expansion vision of Epson regarding its theatre products across various segments?

India’s cinema and entertainment industry is growing beyond the major metros, with Tier 2 and Tier 3 cities also seeing increasing demand for premium and immersive entertainment experiences. As a premier projector brand, Epson sees a strong opportunity to take its projection technology to a wider range of markets. We will continue to strengthen partner network to reach customers across different regions and provide the right technology and support.

Our focus is also not limited to traditional cinemas. We see growing opportunities in auditoriums, entertainment venues and museums. Technologies such as edge blending and projector mapping can transform spaces into immersive visual experiences, making them particularly relevant for museums, exhibitions, themed attractions and experiential environments.

With these capabilities, Epson aims to go beyond traditional projection and help create immersive, engaging experiences across different spaces and applications.

Do Epson theatre products target large enterprises, MSMEs, or home usage?

Epson’s projection portfolio caters to a wide range of applications and customer segments. Our theatre projection solutions can be used across large cinema screens, small theatres and E-cinema setups, depending on the screen size and specific requirements. As a premier projector brand, Epson offers a wide range of projection solutions powered by technologies such as 3LCD, enabling customers to choose the right solution for their application. Beyond cinemas, Epson also offers projectors for enterprises, education, SMBs, entertainment venues and home entertainment. This broad portfolio allows us to address different requirements—from a meeting room to a large-format theatre experience.