From News Desk

Fire-Boltt has announced its entry into the smartphone category with the launch of boltt, a new Made-in-India smartphone brand that will be available online and other channels of distribution.

The move marks a significant milestone in Fire-Boltt’s evolution from a wearables brand into a broader consumer technology company. Drawing on years of consumer insights and category expertise, the brand is now bringing its consumer-first approach into smartphones, a category that sits at the centre of everyday digital experiences. Manufactured in India and designed for Indian consumers, boltt reflects Fire-Boltt’s commitment to local manufacturing while combining its understanding of the market with online E-commerce platforms’ reach to bring its smartphone portfolio to consumers across the country.

The upcoming boltt smartphone portfolio will span both 4G and 5G affordable devices across the Evo and Ace series. Designed for the realities of modern India, the portfolio is intended to address the evolving expectations of users through thoughtful design, dependable performance, and features that deliver everyday value.

Speaking on the announcement, Arnav Kishore, Founder & CEO, boltt said, “Over the years, millions of consumers have welcomed Fire-Boltt into their daily lives, helping us build one of India’s largest connected consumer ecosystems. boltt is the next chapter in that journey. Smartphones sit at the heart of how people connect, create, learn, and aspire today, and we believe there is a significant opportunity for a homegrown brand that truly understands Indian consumers. With boltt, we are bringing together our consumer insights, technology expertise, and commitment to India to create smartphone experiences that are designed for the country and built for its future.”