From News Desk  

Autodesk has announced a significant evolution of the Autodesk Store in India, transforming it into a full self-serve procurement platform designed to make professional design and make technology more accessible to startups, entrepreneurs, freelancers and MSMEs across the country. The move underscores Autodesk’s intent towards a digital-first go-to-market model, simplifying how customers discover, evaluate, purchase and manage its Design and Make solutions.

By simplifying access to professional-grade technology and introducing new purchasing and consumption options, the reimagined Autodesk Store aims to lower barriers for businesses of all sizes, particularly emerging businesses and first-time users looking to innovate and design.

Today, startups, freelancers and emerging businesses account for more than 50% of first-time customers on the digital store. This shift is equally evident beyond traditional metro markets, where growing entrepreneurial activity and rising digital adoption are creating new opportunities for innovation with Tier 2 and Tier 3 cities accounting for than more than 20% of Autodesk’s online customers.

“India has nearly a billion active internet users; and for this generation, digital is not a channel. It is the expectation. Today, the Autodesk creator community that includes designers, animators, manufacturers want to explore, evaluate and purchase professional technology instantly, just as they would any other product or service online.” said Kamolika Gupta Peres, Vice President, Autodesk India and SAARC.

“Over the past year, we analysed the online buying behaviour and preferences of our customers and Autodesk’s creator community across India. The insights and feedback have shaped the evolution of the Autodesk Store into a more intuitive, inclusive, seamless and locally relevant experience, designed around the needs of modern Indian businesses and professionals. As Autodesk’s reach expands across Bharat, we are making it easier to access professional design technology, regardless of where they are located,” Gupta added.

As software procurement becomes increasingly digital-first, Autodesk has expanded payment options on the platform to include UPI, along with debit cards, net banking and credit cards, making it easier for customers across India to purchase solutions through familiar, everyday payment methods.