From News Desk

At the “Boundless Cloud, Global Motion” Executive Roundtable hosted at Google’s Asia-Pacific Headquarters, Aimotion—an AI company specialising in automotive marketing and customer acquisition for high-ticket, long-decision-cycle industries—shared its latest collaboration outcomes with Google Cloud. Leveraging Google Cloud’s computing infrastructure, the two companies have pioneered a full-funnel commercial best practice for “Automotive + AI Social Media Lead Generation.”

Navigating Traffic Shifts and Conversion Challenges with AI

Currently, globalising automakers face a severe marketing disconnect. On the front end, the comprehensive shift of user attention to social media, coupled with cross-cultural differences and traffic fragmentation, has created increasing pressure around content localisation and conversion efficiency. On the back end, public domain traffic frequently leaks through the funnel. Operational challenges around fragmented channels and lead attribution are severely constraining automakers’ online customer acquisition.

To address this, Aimotion has partnered with Google Cloud to integrate Cloud technology with vertical industry workflows. This practice successfully dismantles the business silos between traffic acquisition and lead generation, creating an automated marketing engine centered on conversion efficiency.

Hongyu Zhang, CEO, Aimotion stated, “To truly operate AI in enterprise environments, relying solely on general foundation models is not enough; possessing industry-specific vertical data is imperative. Backed by Google Cloud’s infrastructure, we have integrated Aimotion’s proprietary data, including millions of car buyer personas, an exclusive knowledge graph, and tens of thousands of visual assets, directly into automakers’ social media workflows. We are proud to build this best practice for global automotive marketing, enabling multi-agent collaboration (Agentic AI) systems to deliver measurable operational value.”