Curionblue Launched to Test and Research on AI-Driven Products

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strategy Lukas Blazek

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From News Desk

Curion, a provider of product and consumer research models, has announced the launch of Curionblue, a dedicated innovation taskforce focused on advancing both how products are developed and how product research is conducted.

As part of this launch, Curion has appointed Richard Heath as its first-ever Chief Innovation Officer (CIO), underscoring the company’s commitment to leading the future of AI- and technology-enabled research.

Curionblue represents a strategic investment in the future of innovation, one that goes beyond traditional insights. The initiative is designed to help clients identify, test and validate new ideas faster, while simultaneously evolving the methodologies used to generate those insights.

“Innovation today requires more than creativity – it requires speed, precision and validation,” said Richard Heath, chief innovation officer at Curion. “Curionblue is about rethinking how innovation happens, combining AI and other advanced technology with deep human insight to help our clients move forward with confidence.”

With Curionblue, the company will –
• Advance AI- and technology-enabled product research methodologies
• Enable faster, more predictive product testing and validation
• Integrate the innovative legacy of Blue Yonder into Curion’s long-term strategy
• Develop new solutions that enhance how insights are generated and activated

This dual focus, on both client innovation and innovation in research execution, positions Curionblue as a critical engine for growth and differentiation.

“Our clients are navigating an increasingly complex and fast-moving landscape,” said Steve Jungmann, CEO, Curion. “Curionblue ensures we are not only meeting those challenges, but helping define what comes next.”

Curionblue will also serve as a hub for thought leadership, including innovation reports, executive insights and new frameworks designed to help organisations modernise their approach to product development.