From News Desk  

Khoros has announced Aurora AI, an AI-native reimagining of the Khoros Community platform. Aurora AI is not an upgrade. It is a new platform that uses AI to handle support, product feedback and keep customer communities active without manual moderation. Aurora AI is built to turn customer communities into the most valuable business asset an enterprise owns.

The biggest problem Aurora AI solves is answering the 30% of questions posted in online communities that have previously gone unanswered. For the brands that depend on those communities for customer support, product feedback and peer-to-peer engagement, every unanswered question is a lost customer, a missed insight or a support ticket that didn’t need to exist. Aurora AI eliminates that gap.

“As a company that has fully transformed into an AI-DNA company, we didn’t bolt AI onto legacy software,” said Eric Vaughan, CEO of IgniteTech and Khoros. “We rebuilt Khoros’ products from the inside out. Twenty years of customer conversations, community knowledge and social interactions across Fortune 500 brands. Billions of data points that were unstructured, untapped and waiting for AI to unlock them. Aurora AI is what happens when you stop treating that data as an archive and start treating it as an intelligence layer.”

Aurora AI does not exist in isolation. It is one half of a complete AI-native customer engagement platform that also includes Iris AI, Khoros’ rebuilt social media management and brand care system. Your customers are a chorus. Khoros helps you conduct it. Aurora AI “is where the chorus comes into the light,” turning questions into enduring knowledge and peer connection into scale. Iris AI is the messenger that carries what matters into every social stream.